Healthcare Success Story

Patients received generic communication that didn’t reflect their healthcare needs or treatment journey.
High appointment no-show rate (nearly 30%) due to lack of reminders and personalized follow-ups.
Marketing campaigns were manual and fragmented across email, SMS, and call centers.
No clear patient engagement metrics or ROI tracking.

Audience Segmentation
Patients segmented by specialty (cardiology, orthopedics, wellness, etc.), demographics, and treatment stage.
Journey Builder Automation
Automated journeys for appointment booking, pre-visit instructions, reminders, and post-visit follow-ups.
Personalized recovery tips and reminders sent based on diagnosis and doctor recommendations.
Multi-Channel Communication
Integrated email, SMS, and WhatsApp into a unified journey.
Patients received reminders and updates through their preferred channel.
Health Campaigns
Seasonal wellness campaigns (flu shots, health checkups, nutrition workshops).
Targeted outreach to at-risk groups (e.g., diabetes awareness for patients with high BMI).
Analytics & Reporting
Configured dashboards to track open rates, appointment conversions, campaign ROI, and patient satisfaction surveys.

Reduced no-show rates by 45% through automated reminders.
Increased patient engagement by 60%, with more patients booking follow-up visits.
20% boost in wellness program sign-ups via targeted campaigns.
Marketing team saved 30+ hours per month by automating manual outreach.
Better visibility into patient journey performance with real-time analytics.